If you sign up 499 new subscribers your total is still at 500, so the lost customers don't show up in the numbers. But these are all new customers, lacking any history or commitment to you.You make an apt point. Most of his patrons 2021 and prior have fled him. Probably 3/4ths at least. Most of his current support consists of people who have just joined and are seeing the current output of LE, not the one who was on Leah Remini and the go-to EXJW source in the news media. They are seeing this pathetic middle aged man dye his hair and do standup about wanking. They hear about unspecified “defamation” and how he’s always needing more money to make his videos. Then he gets routinely outperformed by other exJW YTers.
Cycling customers like this is a sign of a business in trouble. You want repeat business, if you can't keep customers coming back, your problems will eventually sink your business.This is why many of us here on this thread and elsewhere have stated that this is unsustainable. The begging stunt only masked a deeper problem with his business model, and that was one of retention. That video was very manipulative and full of false information. He claimed “the defamation has failed” before contradicting himself by saying it has caused a lot of his financial support to dry up.
This is the reason why Lloyd is dead set on scaring people into being silent about him by threatening legal actions. I cannot stress this enough: that was a huge and unforced blunder. He has mismanaged this crisis from the beginning by not addressing the problem and attacking all those who offer critiques of him. He’ll never get it right. He’s a narcissist and a bully who is going down fighting. There was never going to be an instance where he sat down, acknowledged the concerns and offered to make real changes. People are lured back in by offering them your hand, not the middle finger. He missed that boat anyway and people are finding out how much of an angry and bitter man he is. People are finding out that this is all about the money for him and he’s not lifting a finger he doesn’t have to if not compensated to the level he thinks he’s entitled to.